Web Architecture: Specialization is for bugs.

"Web Architecture" and "Web Design" are often confused as being two in the same. In actuality design is but a small piece of the overall discipline of crafting web sites. While it's easy to overly focus on a particular aspect of the whole, what's often overlooked is that each of these areas overlap and interweave. A well architected site is a complex organism that lives and breathes within your business. Let's look at some of the critical elements of Web Architecture:

Web Design: If your site is ugly, than people assume you are as well.

You may consider design to be just how a web site looks, but the truth is a bit more complicated. Oftentimes what you don't see in the look and feel of a site is as important as what you do see. A solid design foundation considers how a visitor will interact with a site, how to direct the flow of information, and uses iconographic and symbolic elements to communicate with your clients on a subconscious level. It is informed through contemplation and research on not only what type of people are most likely to find your company useful, but also where those people live, their culture, as well as the type of devices they use to ingest your content.

At Studio Aarrgh! we subscribe to the notion that good design is honest. It does not promote your products or services to be other than what they are. We believe that the best designs are simple and bold.

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Information Architecture:
If your content isn't easy to consume, then no one will use it.

Put simply, Information Architecture is the organization of information with an emphasis on findability and usability into an easily and quickly understood structure. This allows your visitors to quickly discover whether or not you have the information they are looking for. In the words of pioneer of the field - Richard Wurman: it is the 'creating of systemic, structural, and orderly principles to make something work--the thoughtful making of either artifact, or idea, or policy that informs because it is clear.

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Branding: If you don't know who you are, then how will others?'

Ask a thousand different marketers what branding is and you'll get ten thousand answers. We believe that your brand reflects the poetry and soul of your organization. We work with you to hone your business identity to reflect this philosophy.

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Search Architecture: If no one can find you, do you exist at all?

Search Architecture provides a layered approach to drive high value visitors to your business. At its base level, this involves the use of Search Engine Optimization techniques to get your site listed under keyword results that likely clients use to find the services you provide. Search optimization is more of an art than a science, utilizing extensive and sourced research with thoughtful extrapolation to deliver confirmable results. Through the use of ongoing analytics reporting on your site, SEO is then honed to more effectively target your audience. We consider social media management to be an extension of this process, as the various social networks are useful in discovering who your clients are and how they interact with your services and products.

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Copywriting are important.

If you can afford nothing else on your site, pay for solid copywriting. If your content is poorly written, people assume you're an idiot.

Content Management: Not exactly "Word for the Web," but close enough for government work.

Content Management is a method by which your web site's information is easily collected, organized, and updated in a quick and efficient manner. At its simplest, building with a Content Management System's foundation allows a non-techie to regularly maintain and update their site while keeping a secure, database backed archive of content. Although we offer expertise in all of the major open source CMS's, we recommend Drupal as the most extensible and expandable platform.

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Learn about Drupal:
Is it pronounced droopool or droopaaal?

Drupal is an open source content management platform powering millions of websites and applications. We offer Drupal as a proven method of minimizing development costs through utilizing existing free software that is constantly being improved by an active and diverse community of hundreds of thousands of passionate people from all over the world. We could talk all day about Drupal, but it's easier if you check out this info page.

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Call 757-412-5642 to start.

We'd put more for you to read here, but really - This should be enough for you to decide whether you'd like to chat with us, and we know you're very busy. If you have the time and would like to read more, please consider visiting our blog.

If you like what you see, then give us a call or contact us to parley. We look forward to discussing your project!

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Studio Aarrgh